Google to sell banner ads
Last modified: May 12, 2004, 9:05 PM PDT
By Evan Hansen
Staff Writer, CNET News.com


update Search giant Google plans for the first time to sell ads that include images, a surprise reversal for a company that has won regard for its pioneering use of text-only marketing pitches and for keeping its home page religiously free of banner advertising.

A posting on the company's Web site describes the new program, which will allow customers to place image, or banner, ads on third-party Web sites that participate in its AdSense program. AdSense promises to place ads on Web pages that are relevant to a marketer's message, based on an analysis of the page's content.


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