Pepsi's iTunes promotion goes flat
Last modified: April 28, 2004, 12:38 PM PDT
By Ina Fried
Staff Writer, CNET News.com


Apple Computer said Wednesday that about 5 million free songs have been given away through a Pepsi promotion, far fewer than the 100 million tracks that could have been redeemed.

An Apple representative said the music giveaway was probably the biggest ever of its kind but admitted that the company gave away fewer songs than it had intended.

"We had hoped the redemptions would have been higher," said Katie Cotton, Apple's vice president of worldwide corporate communications. Customers with winning bottle caps have until Friday to redeem their free music tracks.


full story.